It seems like everyday we hear about a new youtube, clothing line, make up line, jewellery line or home decor line from a new “celebrity” and while I sometimes try to be positive and look at their line or brand all I see is unoriginal, uncreative products regurgitated on the market.
In youtube, the content is copies of old challenges and lifestyle blogs but with less personality. I remember on Adrienne Bailon’s channel she did a “What’s in my bag”, “Whats on my phone (literally going through her apps” and “how to prepare store bought guacamole”. It’s disappointing and insulting to people who actually work hard and take it seriously.
With their “brands” its the same thing. They will legit copy something that I can get on instagram for 5 dollars and sell it for 60. The clothes are all copies that I even much rather by from fashionova or Penney’s and I will get it cheaper and maybe even better quality.
For the year 2019 I want to leave all celebrity brands behind and focus and shed light on small designers and creators, who actually create something worth our money and time.